Small Business Marketing – Using Instagram to Make Sales
There are more than over 600 million people who actively use Instagram. For this reason, there are a number of small businesses that are wondering how they can benefit from it. As a matter of fact, Instagram s more than just a platform for sharing travel and family photos. Whether you believe it or not, this is a very effective way on how you can carry out your small business marketing tactics which you’d learn in the next paragraphs.
Number 1. Instagram stories – if you are using Snapchat, then you certainly know how these stories work. With Instagram Stories, this can be a day after it’s created which compose of videos or even series of photos. If you are smart enough, you can use these stories to your advantage. You can simply pack some clever and unusual brandings on your stories but while doing so, try to make it as entertaining as possible.
Number 2. Creativity – it is your job to build something from ground up and to do this, you should be creative in every aspect of your business. However, not all business owners believe in themselves that they are creative in their own way. That’s something that they must learn to overcome if they wish to succeed on utilizing Instagram for their small business marketing.
Just imagine how you are going to have great marketing campaigns on Instagramif you yourself isn’t confident enough that you can do this. Think of your business process and on how you can provide value with your service or product? Learn how to engage your audience throughout the process by offering tutorials and tips on how they can take advantage or better use your services or products.
Number 3. Source from your audience – people love when their profile is featured on Instagram which is basically your ticket to generating more. This is something that you must take advantage when working on your small business marketing. Create a video or photo contest to be able to fill your page with some great contents. Your brand will probably be shared among others and your reach will grow tenfold if you do this even once in a month.
Number 4. Silent movies on Instagram for small business – the interest and attention of your audience on Instagram can be captured by your business by using well-shot, short videos. Frankly, the sound doesn’t matter since most people are not on their headphones when they’re browsing on IG.
As soon as you grasp this concept, see the impact that it could bring to your small business marketing.
If you want to be known in your industry, then these small business marketing tips are surely going make a mark.