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Search Engine Optimization ( SEO )

What is S.E.O.?

Whenever you enter a search word or search term in a search engine and hit 'enter' you get a list of web results that contain that query. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to their query. If you have ever wondered why some of these websites rank better than others then I must tell you that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search word or search query. SEO thus helps you get traffic to your site from search engines.

The first basic truth you need to know about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages are not the same. Unlike humans, search engines are mostly text-driven. Although technology is advancing rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may end up not visiting your site for a month or two. Once they have all of their information they have found, then they index your site and that is how it is displayed to you.

Now that you have a little background on what SEO is and how it works, I can tell you it takes lots of work to get your site optimized and then ranked decently in the search engines. NowSoft's pricing structure goes by the number of keywords you want to optimize on your site. Contact Us today to further discuss your rankings in the search engines and allow us to show you how we can help you!